Well, after all the effort, we discovered the real problem, designed a validated solution, and developed a working product. Thanks to the whole team (claps).
Now it’s time to release Voyager.
Phase 4: Delivery Link to heading
Delivery is not just “launching”. It’s launching with intention.
We can’t just launch Voyager and go back home. No, we really can’t. There’s a lot we still need to do.
Step 1: Check Everything Link to heading
Before you press the big red “Launch” button, ask:
- Is the product stable?
- Is it usable?
- Is it truly the solution we aimed to build?
- Does it solve the core problem we defined in Discovery?
- Are stakeholders aligned?
Sometimes teams rush to launch because they’re tired. Because they want to “finally be done”. But product is never done.
Delivery is not the end. It’s the beginning of real feedback.
Step 2: Launch Strategically Link to heading
Who will use Voyager first?
Not everyone obviously. You may choose a beta group, early adopters, internal users, or a specific customer segment.
Controlled launches reduce risk. They let you observe real behavior in real environments. Because users don’t behave like they did in your usability test room. They click randomly. They misunderstand instructions. They surprise you.
Step 3: Measure What Matters Link to heading
Remember the Ultimate Interrogative from phase one?
Why are we building this? Your metrics must answer that question.
For Voyager maybe it’s:
Activation: Did crew members successfully board and start the journey?
Engagement: Are they actively using the spaceship systems during the trip?
Task Completion: Did they complete their assigned research missions?
Retention: Would they join another mission with Voyager?
Revenue: Did the mission generate enough value to fund the next one?
Choose metrics that reflect value, not vanity. Then celebrate the good results and take action on the bad ones.
Step 4: Listen and Iterate (Yes, Again. Always) Link to heading
Delivery is the start of the next discovery. Users will tell you things you didn’t expect:
Pilot: “I thought this button did something else.”
Co-pilot: “The pilot is stupid. Make me the pilot.”
Geologist: “I thought we were getting a supersonic radar.”
Botanist: “I don’t need this tiny box. I need a secure container to preserve samples. Wait… we’re not coming back?”
Doctor: “Who’s keeping me alive?”
Cook: “Why am I not going?”
Great questions, right?
You take those questions, go back, refine your solution, improve the system and get another cup of coffee. You’ll need it.
Because product is a living organism, not a monument. You’ll keep learning, designing, building, and delivering until it becomes a solution people can’t live without.
What Did We Learn About Product Discovery? Link to heading
Product discovery is curiosity.
Product design is creativity.
Product development is discipline.
Product delivery is responsibility.
If you skip one, Voyager may never reach Descartes. And maybe — just maybe — the real destination was never Descartes. Maybe it was learning how to build better spaceships.
So… are you ready to discover your next dream product?
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Maybe with a cook this time.